SEO checklist
On-page SEO checklist helps optimize blog posts to increase traffic from search engine
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On-page SEO checklist helps optimize blog posts to increase traffic from search engine
Last updated
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On-page SEO is the process of optimizing all elements on websites to increase traffic from search engines.
The difference between On-page SEO and SEO as a whole is that we're focusing on the internal elements of your websites like content and internal link.
Ensure your page has proper meta title
Keep your meta title between 50-70 characters for optimal display.
Ensure your page has only one unique meta title.
Each page should have only one unique title tag that accurately describes its content.
The title should be relevant to the page and ideally include your target keyword.
Check for duplicate titles: Review the source code of your pages to identify any duplicate title tags. Look for <title> and note any duplicates.
Remove or edit duplicate titles: If you find any tags that are not relevant to the main topic, consider removing them from your theme.
Ensure your page has proper meta description
Ensure each page has only one H1
A. Missing H1 tag
Usually, the title page acts as the H1 tag. If you've set a title but still receive a "missing H1 tag" warning, this likely means your theme’s default setup hasn’t applied the title as an H1 tag.
B. More than one H1 tag
If your page has a title and you see the "you should only use one H1 tag" warning, it means there’s an extra H1 tag somewhere on the page.
This can be caused by your theme or additional content.
Ensure you include internal link in the content
Ensure your internal links are natural and not overused to avoid keyword stuffing.
Consider include outbound links in the content
Ensure your outbound links point to reliable, high-quality websites that are relevant to your content
Don’t overdo it: 1-3 outbound links per page are usually sufficient
Use descriptive anchor text that accurately describes the linked content
Add outbound link to your content
Identify the URLs/related articles you want to link to
Select a relevant anchor text that fits naturally into your content
Insert link to the text (as image below)
Ensure your external links are natural and not overused to avoid keyword stuffing.
Outbound links are not really necessary in all cases, they are mainly effective when you use them in blog posts, you can consider skipping them if you feel they are not necessary.
👍 Best practices for URL:
Include your target keyword in the URL
Keep the URL slug between 2-5 words and under 80 characters for simplicity and readability
Avoid using too many stop words (such as "and", "the", "or")
URL character count should be under 250
Main keyword is the keyword that your page content aim at.
It is telling search engines that “This is what this page is about.”
Shorter keywords are generally easier to optimize for and more likely to match user queries.
Focus on keywords with 1-4 words. If using longer phrases, consider breaking them into shorter, related keywords.
Understanding keyword density is crucial for balanced SEO.
Too low, and search engines might not recognize your page's focus; too high, and it could be seen as keyword stuffing.
Aim to use your keyword naturally throughout your content, 1 - 1.5% keyword density, including in headings, the first paragraph, and the conclusion.
Search engines also recognize synonyms and related terms. Vary your language to keep the content engaging for readers while still maintaining relevance.
In Onpage audit, go to "Keyword density" -> Click View details and check your keyword density.
If the SEO checklist shows that your keyword density isn't within the 1-1.5% range, but you believe your keyword usage is appropriate, you might consider the following:
Assess Context: Check if the content still flows naturally and provides value to readers. Sometimes, strict adherence to keyword density isn’t as crucial as overall content quality and relevance.
Consider Flexibility: Keyword density guidelines are just one part of SEO. If your content is engaging and relevant, slight deviations from recommended densities can be acceptable.
Including your main keyword in the URL keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Edit your page URL to naturally include the main keyword, ensuring it remains readable and concise.
Using keywords in subheadings keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Add your main keyword to at least one subheading (H2, H3, etc.) where it fits naturally within your content structure.
Including keywords in titles helps search engines understand page content and can improve rankings.
Add your main keyword naturally into the page title, preferably near the beginning.
Using keywords early in your content signals relevance to search engines and readers.
Naturally incorporate your main keyword into the first sentence or paragraph of your content.
Keywords in meta descriptions can improve click-through rates from search results.
Use our meta description tool to include your main keyword naturally in the meta description, while keeping it informative and compelling.
Related keywords are terms that revolve around your main keyword, providing additional context and relevance to your content.
Using related keywords can enhance your content's visibility in search engines by helping them understand the topic more comprehensively.
For example: If your main keyword is "running shoes," related keywords might include "best running shoes," "comfortable running shoes," and "running shoes for flat feet."
Include related keywords in your content at 0.5-1% density.
Your content should include 2-3 related keywords that align with the main topic.
Text length refers to the total number of words in your content.
You should aim for at least 600 words to provide value and rank well in search results.
Imagine your visitors jump to your page and see absolutely nothing there. You can think of how high bounce rate is (or disappoint rate).
The longer the text, the more often your keywords will appear in it. The more content there is, the more value it can give to users.
Feel free to ignore this warning if you believe the current length of your content adequately meets your audience’s
Sentence length refers to the number of words in a sentence. Shorter sentences improve readability and maintain reader attention.
Keep sentences under 20 words to ensure they are easy to read and digest.
Break down sentences longer than 20 words into multiple shorter ones. Vary sentence length for better flow.
Paragraph length refers to the number of characters or words in a paragrap
Keep paragraphs under 150 characters to ensure they are easy to read and digest.
Keep your paragraphs shorter, like those small candy pieces, people can munch through your words easily.
If you believe that paragraph length does not impact your content’s readability, feel free to disregard our warning. Ultimately, you know your audience
Alt text improves accessibility and helps search engines understand images.
A good alt text benefits both users and search engines.
For visually impaired users relying on screen readers, it provides a textual description of the image, enhancing their browsing experience. For SEO, it gives search engines context about your visual content, potentially improving image search rankings.
Use our image alt optimization tool to add descriptive, keyword-rich alt text to all images. Keep it concise and relevant to the image content.
Get assistance: If you're unsure how to handle duplicate titles properly, please . We can help check for duplicates and provide you with appropriate solutions, or directly assist in removing unnecessary titles.
In this case, please so we can help resolve the issue and give you the best solution.
Please select to have us check and give you the best solution.
It depends on your SEO strategy. You can use our to find out your keywords.
You can add only one main keyword. If you want to add more keywords, use our
