Content approach

Discover how our approach aligns with Google's guidelines and helps plan better content through structure and outlines

Our approach

We help you with blog content by suggesting titles, descriptions and outlines. They help you plan and structure your content while leaving the actual writing to you.

Google's View on AI content

Google cares about helpful content written by people, for people. They look for:

• Content that shows first-hand expertise

• Original insights and perspectives

• Value beyond basic information

• Content that helps readers achieve their goals

Learn more about Google Search's guidance about AI-generated content.

How we support you with AI assistant

Instead of generating entire blog posts, we help with:

• Title suggestions to catch attention

• Description templates to drive clicks

• Outlines to organize your thoughts

With suggestions, you build your own blog posts by:

• Add your unique expertise

• Share personal experiences

• Write with your brand's voice

• Create genuinely helpful content

How it helps

• More authentic content

• Stronger connection with readers

• Saves time on crafting blog posts while keeping content quality high

Remember: The best content comes from real expertise and experience. Always creating helpful, reliable, people-first content, that demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.

Learn more about E-E-A-T.