# Overview
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**Who can use this feature?**
* This feature is available for all users
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SEO On AI Product Copy helps you create compelling content for your products quickly and efficiently.
### What is product description
A product description is the marketing copy that explains what a product is and why it's worth purchasing.
Effective product descriptions provide customers with details about features, problems it solves, and benefits to help them decide whether to make a purchase.
Good product descriptions:
* Inform customers about key product details
* Highlight benefits that appeal to your target audience
* Use persuasive language that encourages purchases
* Include relevant keywords to improve search engine visibility
### Types of product descriptions
With SEO On AI Product Copy, you can create two types of product content:
#### 1. Product description
The main product description appears on your product page and provides detailed information about your product. This content helps customers understand your product's features and benefits while also improving on-page SEO.
#### 2. Collection description
The collection descriptions are shown on the collection details. This helps customers understand your product collections and browse products easily.
#### 3. SEO description (meta description)
The SEO description, also known as a meta description, is a summary (approximately 150-160 characters) that appears in search engine results.
While not directly affecting rankings, an engaging meta description improves click-through rates from search results to your product pages.
### How to generate product descriptions
* Before creating product descriptions, select a template from library or build your content template. This helps keep your content consistent in writing style and tone.
{% content-ref url="../templates" %}
[templates](https://help.seoon.io/ai-product-copy/templates)
{% endcontent-ref %}
* Select how you want to generate product descriptions
