# Overview
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**Who can use this feature?**
* This feature is available for all users
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### What is template?
Templates allow you to customize and organize the structure and tone of your AI-generated product descriptions.
Templates serve as frameworks that guide the AI in creating content with specific formats, messaging approaches, and selling angles that align with your brand voice and product marketing strategy.
This helps you:
* Maintain brand consistency across your store
* Structure product descriptions in an organized way
* Focus on the selling points most relevant to each product type
* Generate specialized content for different customer segments
### How to use template
#### Use system templates
1. Go to **Template**
2. Select the **System** tab to view built-in templates
3. Filter templates by:
* "All" to see all templates
* "Product" to see templates for individual product descriptions
* "Collection" to see templates for collection pages
4. Preview any template to see its structure and content approach
5. Select the appropriate template when generating descriptions
#### Create custom templates (Pro)
If you need a template tailored to your specific needs:
1. Click **Create template** button in the upper right corner
2. Design your template structure with: Page type, content type, template content
3. Save your template with a descriptive name
4. You can test your newly added template
5. Your custom template will appear in the **Custom** tab
### Template types and when to use them
