# Overview

### What are Elements? <a href="#what-are-elements" id="what-are-elements"></a>

Elements are the building blocks of every blog post in SEO On Blog. Instead of writing in one continuous text box like a traditional editor, you build your post by stacking independent content blocks - each one is an **element**.

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Think of it like building with LEGO: each piece has a specific shape and purpose. You pick the pieces you need, arrange them in order, and the result is a complete blog post.

Every element is:

* **Independent** - has its own settings and content
* **Movable** - drag to rearrange anytime
* **Configurable** - click to customize appearance and behavior
* **Reusable -** save as a component and use across multiple posts

***

### Why Elements Matter for Your Store <a href="#why-elements-matter-for-your-store" id="why-elements-matter-for-your-store"></a>

#### 1. Sell products inside your blog posts <a href="#id-1-sell-products-inside-your-blog-posts" id="id-1-sell-products-inside-your-blog-posts"></a>

Traditional blog editors only let you write text. With elements, you can embed **products, checkout buttons, and CTA banners** directly in your content. Every blog post becomes a sales page - readers discover your products in context and buy without leaving the article.

#### 2. Rank higher on Google <a href="#id-2-rank-higher-on-google" id="id-2-rank-higher-on-google"></a>

Elements like **Table of Contents**, **FAQs**, and **Recipe** automatically generate structured data (schema markup) that Google uses for rich results. Your posts get more visibility in search with star ratings, FAQ dropdowns, jump links, and recipe cards - all without writing a single line of code.

#### 3. Create professional content without a designer <a href="#id-3-create-professional-content-without-a-designer" id="id-3-create-professional-content-without-a-designer"></a>

Two-column layouts, image galleries, before/after sliders, testimonials, countdown timers - elements that would normally require a web designer are available with one click. Your blog looks like it was built by a professional content team.

#### 4. Keep readers engaged longer <a href="#id-4-keep-readers-engaged-longer" id="id-4-keep-readers-engaged-longer"></a>

Walls of text drive readers away. Elements break your content into visually varied sections - images, videos, quotes, product cards, social embeds - keeping readers scrolling and reducing bounce rate. Lower bounce rate = better Google rankings.

#### 5. Save time with reusable components <a href="#id-5-save-time-with-reusable-components" id="id-5-save-time-with-reusable-components"></a>

Configure an element once (your branded CTA banner, standard product layout, testimonial format), save it as a **component**, and reuse it across every post. Consistency without repetitive work.

### How to Add Elements <a href="#how-to-add-elements" id="how-to-add-elements"></a>

There are 3 ways to insert an element into your post:

#### 1. Elements Library (Left Panel) <a href="#id-1-elements-library-left-panel" id="id-1-elements-library-left-panel"></a>

Open the **Elements** tab in the left panel → browse categories → click any element to insert it at the cursor position.

#### 2. The "+" Button <a href="#id-2-the--button" id="id-2-the--button"></a>

Between every two elements in the editor, a **"+"** button appears on hover. Click it to insert a new element at that exact position.

#### 3. Slash Command <a href="#id-3-slash-command" id="id-3-slash-command"></a>

Type **`/`** anywhere in the editor to open a quick search. Start typing the element name (e.g., `/image`, `/faq`, `/product`) and select from the dropdown. This is the fastest method.

***

### Tips for Building Great Posts <a href="#tips-for-building-great-posts" id="tips-for-building-great-posts"></a>

#### Start with structure <a href="#start-with-structure" id="start-with-structure"></a>

Before adding content, plan your post structure:

1. **Heading** - Title of the section
2. **Paragraph** - Your content
3. **Visual** - Image, video, product, or embed
4. **CTA** - What should the reader do next?

Repeat this pattern for each section. It creates a natural rhythm that keeps readers engaged.

#### Use the right element for the job <a href="#use-the-right-element-for-the-job" id="use-the-right-element-for-the-job"></a>

| If you want to...     | Use this element                         |
| --------------------- | ---------------------------------------- |
| Show a product        | Product, Product Card, or Text & Product |
| Get readers to buy    | Checkout Button or CTA Banner            |
| Add social proof      | Testimonials or social embeds            |
| Help readers navigate | Table of Contents                        |
| Boost SEO             | FAQs, Recipe, Author, Heading structure  |
| Create urgency        | Event Countdown                          |
| Show before/after     | Image Compare                            |

#### Save time with components <a href="#save-time-with-components" id="save-time-with-components"></a>

Found a layout you love? Save it as a **component**:

1. Configure the element exactly how you want it
2. Click the save/component option in the toolbar
3. Name it (e.g., "Standard CTA Banner", "Product Spotlight Layout")
4. Reuse across all future posts with one click

#### Set defaults <a href="#set-defaults" id="set-defaults"></a>

Tired of reconfiguring the same font size and colors? Set **default settings** for each element type. Every new instance starts with your preferred style.

***

### Plan Availability <a href="#plan-availability" id="plan-availability"></a>

| Plan               | What you get      |
| ------------------ | ----------------- |
| **Free**           | 10 basic elements |
| **Pro & Advanced** | 30+ elements      |

All plans include saved components, default settings, and drag-and-drop editing.