# Google's guidelines

### Our approach

We help you with blog content by suggesting titles, descriptions and outlines. They help you plan and structure your content while leaving the actual writing to you. 

### Google's View on AI content

Google cares about helpful content written by people, for people. They look for:

* Content that shows first-hand expertise
* Original insights and perspectives
* Value beyond basic information
* Content that helps readers achieve their goals

{% hint style="info" %}
Learn more about [Google Search's guidance about AI-generated content.](https://developers.google.com/search/blog/2023/02/google-search-and-ai-content)
{% endhint %}

### How we support you with AI assistant

Instead of generating entire blog posts, we help with:

* Title suggestions to catch attention
* Description templates to drive clicks
* Outlines to organize your thoughts

With suggestions, you build your own blog posts by:

* Add your unique expertise
* Share personal experiences
* Write with your brand's voice
* Create genuinely helpful content

### How it helps

* More authentic content
* Stronger connection with readers
* Saves time on crafting blog posts while keeping content quality high

**Remember:** The best content comes from real expertise and experience. Always creating helpful, reliable, people-first content, that demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.

{% hint style="info" %}
Learn more about [E-E-A-T.](https://developers.google.com/search/docs/fundamentals/creating-helpful-content)
{% endhint %}